You’re growing, and more than one person is writing for your brand. You might have noticed that you’re starting to show up differently in different places – your LinkedIn profile sounds different to the copy in your proposals. Minor inconsistencies creep in and compound until nothing you put out in the world sounds like the real ‘you’.

You need ‘one brand voice’ which anyone writing for your business can easily adopt.

But too many brand guidelines treat tone of voice as an afterthought, using generic adjectives like ‘professional’, ‘helpful’, ‘friendly’ and ‘trustworthy’. This is not brand voice guidance as it does nothing to set you apart or capture your unique brand personality.

The way I approach tone of voice is different, and it starts with you. I listen hard to the way you and your team talk about yourself and your brand, pulling out interesting turns of phrase and quirky words to capture your authentic collective voice. Then, I set about defining it and testing it on you to make sure it lands. What I never do is simply ‘create’ a voice and impose it on you.

You’ll end up with a full set of guidelines that not only define how your brand sounds, but also show you what that looks like in action. I’ll even supply you with prompts so that anyone using gen-AI to write content for you can produce something that sounds more like your brand. (I never advocate for using AI to write copy, but inevitably, people do!).

So whether it’s you, your staff, a freelancer or your robot of choice writing words for your brand, it’ll all start sounding more like you. This will iron out inconsistencies and also save you a lot of time.

Tone of voice is an important part of the wider branding jigsaw puzzle. If you can’t articulate who you are and what you do well, the way you say it won’t make much difference. Each client is different and each usually needs a unique blend of tone of voice, messaging and positioning. Wherever you are with your verbal branding, I’ll meet you where you’re at and help you sound as brilliant as you are.

Get in touch and let’s start finding out what your brand sounds like on a good day.