You know you need ‘one brand voice’, but you’re showing up differently in different places. 

Minor inconsistencies creep in and compound until nothing you put out in the world sounds like the real ‘you’.

Tone of voice (aka brand voice) is an integral part of your wider branding jigsaw puzzle. 

But the majority of brand guidelines treat tone of voice as an afterthought, with bolted-on, generic adjectives like ‘professional’, ‘helpful’, ‘friendly,’ and ‘trustworthy’. This is impossible to follow in any practical sense, and only makes you blend in, not stand out. 

I don’t ‘create’ a voice and impose it on you. Instead, I listen to you and your team, capture and define your collective tone and personality and reflect it back to you in a way that feels familiar and authentic. 

You won’t just get four or five words to follow. You’ll get a fully defined and articulated guide with usage examples to help you activate it. I always include a cliché bin where we permanently sack off the words/terms that give you the ick. And you’ll get the beginnings of a house style guide that can become a full set of writing guidelines for your brand.

You’ll also get prompts for anyone using genAI that will help produce something that sounds more like your brand. (I don’t recommend using AI to write copy, but inevitably, people do.).

Each client is different and I tend to offer a blend of tone of voice, messaging and positioning.

Get in touch and let’s start finding out what your brand sounds like on a good day.