Do you need a copywriter or a messaging strategist? Here's some help to decide.
Freelance positioning and messaging strategist
"I’d highly recommend Liv to any business that wants to properly understand its positioning and communicate its value with more clarity and confidence." - Oliver Dickinson, Founder, Different View Ltd
Do you struggle to articulate what you do, and why? Is your brand’s messaging a little vague or confusing? Are you saying different things in different places? Do you sound like everyone else in your space? You need a messaging strategist who understands positioning and tone of voice.
Book a free 20-min messaging audit with me.
As brands evolve, it’s common for things to get in a pickle, with conflicting positioning, messaging and different voices at play. And over time, the problem compounds.
A B2B messaging and positioning strategist can help you fix things. Strong core messaging and positioning will bring internal and external clarity, and all your other comms will flow from it beautifully and consistently.
More about B2B positioning: Why is it so hard to explain what we do?
More about B2B messaging: What’s brand messaging and why does it matter?
My strategy-led brand messaging and positioning strategy services help you:
- Stand out to the people you want to attract.
- Be clear, consistent and memorable wherever your brand shows up.
- Compete on value, rather than just price.
- Understand your positioning and what makes you different.
- Build brand awareness over time.
- Develop better proposals and sales pitches.
- Have a toolkit of words ready to use in a variety of places, rather than writing from scratch each time.
I don’t ‘create’ your messaging or positioning and impose it on you; my job is to capture who you are and what you do, reflect it back to you and help you articulate it. My process is rooted in listening, researching, and asking questions, and designed so that the messaging you end up with feels and sounds authentically ‘you’.
I also regularly partner with marketing, design and branding agencies on larger messaging, branding and rebranding projects.
A free 20-min messaging audit with me is a great place to start. I’ll give you a handful of things you can implement straight away, whether we work together or not.
A positioning statement is a strategic sentence that defines your place in the market and aids internal clarity. A value proposition is an externally facing sentence that explains the value you deliver.
In my view, the best positioning statements are also value propositions. They work together beautifully, internally and externally. I just call it all positioning because too much marketing speak makes me queasy.
Your positioning is your central statement. Get that defined and memorised, and then your messaging can be developed to flow from that. You’ll be amazed at how much easier it becomes to introduce your brand, talk about what makes it special and explain why you have the edge once you have this in place.
My messaging and positioning packages start from £1,285 (no VAT).
I currently have capacity for a couple of new projects.
Much depends on availability both sides, but I usually expect a messaging and/or positioning project to take 3-6 weeks. This factors in research, interviews, thinking space, reviews and amends.
Good question, and the two are regularly confused. Here’s an article I wrote to help you get clear on what you need.
Positioning
Get fluent in who you are, what you do and why it's brilliant with solid and strategic positioning that sets you apart.
Messaging
Great, targeted messaging flows from a solid positioning statement. Get a messaging framework that works.
Tone of voice
Work with a tone of voice copywriter to develop and activate "one brand voice" for strong and consistent comms.
Book a free 20-min messaging audit
It’s been a really great process to go through and it’s already changing the way I talk about LTYLR, even in casual conversation. I feel like I can really get to the heart of what we do very quickly without stumbling round trying to find the words!
Cat McGill MBE, Founder & Creative Director – Live To Your Living Room
Brand Messaging Articles
Can't explain what you do? A sure sign that you need a strong positioning statement, pronto. Here's why you might be struggling.
Struggling to describe what makes your business special? Here's what great brand messaging looks like, and some common mistakes to avoid.
The words to remove from your vocabulary to dial up your impact and sound more confident.
Brand Messaging Case Studies
Developing confident positioning and a messaging framework to reinforce it.
Copywriting and brand identity for an organisation that's dedicated to improving equity of access in the arts.
Developing the words to support a bold new rebrand for a brilliant marketing and events company.
Developing fresh brand messaging for an important breast cancer prevention charity.