You’ve got seconds to grab someone’s attention, so don’t waste them with brand messages that miss their mark.

I offer brand messaging as part of my brand copywriting services. Often, I tackle brand voice and house style as part of brand messaging projects, but I can also do it as a standalone piece of work too. Nothing I do is prescriptive – whatever it is you need, I’ll tailor my approach to suit.

Using various techniques, we’ll tease out the biggest, most compelling things that your brand has to say. What is it that makes you different/special/unique? Why should people work with you/buy from you? It sounds easy, but it’s deceptively hard to figure out what’s attractive/relevant to your target audience when you’re bogged down in the detail of it all. My external perspective will help you bring your biggest messages back up to the top.

This tends to start with your internal messages (e.g. your mission/vision, elevator pitch, brand values etc.) and then extends to your external messaging (e.g. your brand’s story, and key messages split out by themes, audience types etc.)

You’ll end up with a ‘script’ that can be used by anyone representing your brand (whether in person or in writing) that consistently reinforces your stand-out messages. It’s ready-to-go copy that can be used in proposals, social media posts and staff training sessions. Adding your key brand messaging to your brand voice guidelines makes for a powerful set of verbal brand guidelines that’s a valuable brand asset.

The best idea is to talk it through (there’s never any obligation to work with me).

Drop me a line to kick things off.

Find out more: Why messaging matters