Profound Messaging, Positioning and Copywriting

B2B brand messaging, positioning and copywriting

For businesses that know they’re better than they sound.

Olivia Dunn - Brand messaging and positioning strategist and copywriter. Calstock viaduct and the river Tamar are in the background

Olivia Dunn (Liv) is a freelance B2B messaging strategist and copywriter based in SW England. She helps strengthen businesses and start-ups across the UK with strategy-led messaging, positioning, tone of voice, and copywriting.

But honestly? I just talked about myself in the third person there purely for the search engines. Now you’re here, we can drop the formality.

I’ve over two decades of commercial marketing and writing experience, helping brands articulate who they are, what they do, and why, in a voice that’s unmistakably theirs.

I’ll help you:

  • Clarify and articulate your positioning.
  • Develop strategy-led messaging that sticks.
  • Win more work with better proposals and pitches.
  • Showcase expertise with thought leadership articles.
  • Prove credibility with case studies, web copy and biographies.
  • Get noticed with creative campaign copy development.

I’m a great match for businesses and agencies who understand the vital role of authentic human connection in building brands and earning trust.

Check out some of my work, and drop me a line to book a call in.

Get to know Profound

About Olivia

Get in touch

Contact me

Specialisms

I’m a freelance brand messaging and positioning expert, specialising in strategy-led messaging and copywriting for B2B brands and startups that know they’re better than they sound.

Messaging
'Copywriting' illustrated with pencils, a speaker and thought bubbles

“10/10 – must use again – Olivia’s in my A-list player book”

Rich Pawlyn – Managing Director, Emapsite

"Liv has done a phenomenal job for Perrett Laver, helping us with copywriting for thought pieces, our new website and proposals. Liv's ability to listen, distil the core messages and make our ideas better is excellent. She is warm and engaging and able to grasp a wide variety of topics."
Arabella Chichester, Global Senior PartnerPerrett Laver
"Liv was recommended to me by Owen at Upshot as his first choice for brand voice and copywriting. I’ve just worked with Liv on a quick turnaround project for a new client and she did not disappoint. I knew from the moment we met we were gonna work really well together and this first experience of working with Liv will be the first of many for me, of that, I'm sure. I now have a brand voice partner whom I know I can trust implicitly to deliver for my clients."
Claire Baker, FounderBakerBrand
"Working with Olivia Dunn has been a significant uplift for our content needs at Optix Solutions. After an extensive search and trial with over a dozen potential copywriters, we found Olivia, and we couldn't be more grateful. I highly recommend Olivia for any copywriting needs, knowing she will deliver excellence every time."
Robert Stevens, Managing DirectorOptix Solutions
"I worked with Olivia on a project for Polyvine, and it has been invaluable. I constantly refer back to the document she created for us, and have used it to create an up-to-date brand bible, to use in-house and for our sales team... the value in knowing your brand inside out is huge, and I am very grateful we went through this process."
Annmarie Degregorio-Boyd, Marketing ManagerPolyvine
"It’s been a really great process to go through and it’s already changing the way I talk about LTYLR, even in casual conversation. I feel like I can really get to the heart of what we do very quickly without stumbling round trying to find the words!"
Cat McGill, Founder/Creative DirectorLive to your Living Room
"Liv is the best copywriter I have ever worked with. She's deeply intuitive and perceptive, has knowledge beyond her years, and possesses an innate ability to distill any collection of information into an abiding essence. And she does it with soul. If you get an opportunity to work with her, grab it with both hands."
Kim Whyte, FounderPawpear
"Olivia has been very easy to work with on our SEO articles, bringing a thoughtful, strategic approach to every brief. She's proactive in researching the curriculums we follow, and we really appreciate how she takes the time to understand our audience and the USPs of our schools.”
Anna Hindley, Digital Marketing ManagerACS International Schools
"Olivia produced a first-rate Case for Support for University College’s next major fundraising campaign. She was consultative, thorough, and creative. The output was a clear, well-articulated case that captured the essence of our campaign. I would recommend Olivia."
Felice Nassar, Fellow and Director of Development, Communications and Alumni RelationsUniversity College Oxford (Univ)
"I’ve thoroughly enjoyed working with Olivia. She’s clearly got acres of well-earned experience but always listens and challenges usefully and constructively to get the right results. Best of all, I always got the sense she really cares about what she’s doing and who she’s doing it for."
Christine Cowin, Founder & Executive ProducerGolden Wild
"10/10 – must use again – she’s in my A-list Player book. We needed a sales-minded, clear thinker with great objectivity to make our message chime with the intent, in our tone of voice, and we needed it to pop. Olivia managed the personalities and brought focus, charm, and urgency – and she delivered us a great result."
Rich Pawlyn. MDEmapsite
"Olivia is the 'Word Ninja' I have always been looking for. The End."
Charles WilliamsBy Charles
"Working with Liv was an absolute pleasure. She supported us in developing content for our children and young people’s nicotine hub, a challenging brief that required clear, accessible language tailored specifically for younger audiences. Liv captured the tone perfectly, creating copy that was both engaging and age‑appropriate. She also delivered everything to exceptionally tight timelines, which was hugely appreciated given our deadlines. I’d highly recommend Liv to anyone looking for a talented and reliable copywriter.”
Michael Maddocks, Public Health Service ManagerSmokefree Generation
"We have worked with Olivia on several projects and they have always been first class."
Jeff Keam, OwnerAsquith Labels
"Liv provided exemplary work for our client, the University of Aberdeen, with a fluent, compelling and concise fundraising script for day-to-day fundraising activities. Through shifting timelines and client priorities she remained steadfast in her support. Liv always brings a warm and open-minded, positive approach and delivers high-quality work, and this project was an excellent example."
Rachael Magee, Head of Client ServicesHalpin
"Consistently hits all the marks, delivering great uplifts in organic traffic against all our target keywords. Friendly and punctual, I would recommend her to anyone who’s planning on using content as part of their business growth strategy.”
Jon Kennard, Editorial Content ManagerUnleash
"Liv recently worked with us at Upshot on a strategic rebrand project and made my life so much easier (and more fun!) in the process. Having someone so talented, thoughtful and thorough to collaborate with gave the project and our process an extra level of depth and creativity, and left everyone on all sides thrilled with the outcome."
Owen JonesFounder/Creative Director, Upshot
"We needed a press release for an event we hosted and Liv at Profound did a fantastic job on a quick turnaround. The process was simple and Liv was very efficient, delivering brilliant copy that got us some great results and really helped us to publicise the event, ensuring it was a success."
Jenny Adjene, Chair of TrusteesGifted Women
"We recently commissioned Liv to develop a case for support as part of a larger fundraising/campaign assessment for our client - a high-profile museum in Scotland (under NDA). Liv facilitated great conversations, built consensus, and worked closely with us to build trust and rapport with the client. The end result was a clear and compelling case that communicated the organisation's mission and impact, and help them articulate their fundraising ambitions. We wouldn't hesitate to recommend Liv for case for support development projects."
Karen Cairney, CEO & FounderCairney & Co
"I've worked with Olivia twice now and both times she's been extremely professional, friendly, and efficient. She delivered two brilliant copywriting training sessions and also provided detailed and constructive feedback for our Blogging Team's blogs. It has been a pleasure to work with her!"
Idil Demirdag, Digital Content AssociateMultiverse
"Olivia was very understanding of my needs and was super efficient in editing the copy of my website. I wasn't sure what exactly I needed but she was able to accurately reflect the message I was trying to deliver, in an accessible and understandable way. I work in Medicine and sometimes forget that not everybody understands my jargon but Olivia did an amazing job at explaining my work, research and ethos in a way I could have never done. I will definitely use her services again, thank you!"
Dr Blandine French, Senior Research FellowUniversity of Nottingham
"Olivia's been exceptional when it comes to the branding work for Building Brands. Communicating the brand values and the brand itself is so much more than a logo and a visual identity. The words have a crucial part to play, and I'm over the moon that Olivia was so involved in helping us with ours. Fantastic at what she does, but a lovely human being at the same time. Wholeheartedly recommend her for your brand project!"
Dave Briggs, FounderBuilding Brands
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