Developing a brand narrative, a brand manifesto and promotional script to support the Building Brands rebrand.

Building Brands is a southwest marketing conference and events company with a growing community of professionals across all marketing disciplines. It exists to connect marketers, help them learn, network, and develop their careers – all within a welcoming, inclusive and safe environment where people feel free to be themselves.

They’d outgrown their brand, and wanted something fresh, bold and authentically ‘them’. Owen Jones and his team at Upshot led on the visual identity and brand value development, and I was subsequently brought in to build on their work by developing a brand narrative, manifesto and promotional video script.

Having previously attended Building Brands conferences as a delegate, and also spoken at them twice, I already had a great sense of what the brand was all about. But it was interviewing the founder, Dave Briggs, that illuminated what makes the whole community so special and so welcoming – nothing makes Dave happier than genuinely helping people. I wanted to reflect that in the verbal identity, along with the fun and expertise that his teammates, Jon Payne, Maret Reutelingsperger and Chris Bentley, brought to the party.

The fresh new look is in the process of being rolled out, along with the finalised promotional video created by Tannery Creative that will help put Building Brands firmly on the national marketing map.

“Olivia’s been exceptional when it comes to the branding work for Building Brands. Communicating the brand values and the brand itself is so much more than a logo and a visual identity. The words have such an important part to play in it all, and I’m over the moon that Olivia was so involved in helping us with ours. There’s no way we could have come up with something, even half as good, if we did this work by ourselves. Fantastic at what she does, but a lovely human being at the same time. Wholeheartedly recommend her for your brand project!” – Dave Briggs, Founder, Building Brands

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