Can't explain what you do? A sure sign that you need a strong positioning statement, pronto. Here's why you might be struggling.
B2B messaging, positioning and copywriting news and resources
Have a mooch around my articles, tips and news. And if there’s anything in particular you want to know, give me a shout.
Struggling to describe what makes your business special? Here's what great brand messaging looks like, and some common mistakes to avoid.
When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.
10 reasons why your fundraising campaign's case for support might not be working for you.
The words to remove from your vocabulary to dial up your impact and sound more confident.
Does your document need proofreading, copyediting, or a blend of the two? Read our guide to find out more.
Got questions about working with a copywriter? I've got you. Read my copywriting FAQs here.
So, a copywriting brief has come in, you know you can do it... but you sit down to create and nothing happens. How do you get the ideas flowing?