Do you need a copywriter or a messaging strategist? Here's some help to decide.
B2B messaging, positioning, copywriting and tone of voice insights
Have a mooch around my articles, tips and news. And if there’s anything in particular you want to know, give me a shout.
Can't explain what you do? A sure sign that you need a strong positioning statement, pronto. Here's why you might be struggling.
Struggling to describe what makes your business special? Here's what great brand messaging looks like, and some common mistakes to avoid.
When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.
10 reasons why your fundraising campaign's case for support might not be working for you.
The words to remove from your vocabulary to dial up your impact and sound more confident.
Does your document need proofreading, copyediting, or a blend of the two? Read our guide to find out more.
Got questions about working with a copywriter? I've got you. Read my copywriting FAQs here.