Brand copywriting is simply copywriting that underpins your brand’s wider goals. And it saves you reinventing the wheel every time you need some copy for your brand – it serves as a toolkit – a brand script – that you can use in multiple places.

Sometimes you just need the words, and that’s totally fine. Clients often work with me for standard copywriting projects, e.g., web copy, articles, proposals, biographies, press releases, case studies… the works.

But sometimes there’s more thinking to be done and that’s when the brand copywriting kicks in. I’ll help you establish your brand’s verbal identity, which can include your brand voice, house style and brand messaging.  

(And if it’s a bigger branding project, then I partner with a few hand-picked design and digital marketing agencies to get more creative brains on your brand.)

The beauty of brand copywriting is that it helps you:

● Articulate what makes you unique

● Have a consistent brand voice

● Appeal to your target audience
● Boost your authority
● Stand out from competitors
● Get noticed, remembered and recommended

● Drive sales, leads and revenue

I’ll look at things like your wider marketing/business strategy, goals, USPs, target audience, buying triggers, competitors and market landscape, and help develop the words that will help you get to where you want to go.

No two projects are the same, and it’s always best to talk these things through, so get in touch and we’ll have a chat about how your words can underpin your goals.

Read more: What is brand copywriting and why do I need it?