Brand copywriting is writing that strategically supports your brand’s wider goals. With a focus on brand personality, it’s about getting the words right at the heart of your brand, and then using them to their full potential.

I’ll help establish/develop your brand’s verbal identity, which can include brand voice, house style and brand messaging.  

Clients come to me for standard copywriting projects, e.g., web copy, articles, proposals, biographies, press releases and case studies, because they know I’m able to write fluently in their brand voice (it’s a brand copywriter’s superpower).

If it’s a bigger project, then I partner with a few hand-picked design and branding agencies to get more creative brains on your brand.

Brand copywriting helps you:

• Articulate what makes you unique
• Have a consistent brand voice
• Appeal to your target audience
• Boost your authority
• Stand out from competitors
• Get noticed, remembered and recommended
• Drive growth, sales, leads and revenue

I’ll look at things like your wider marketing/business strategy, goals, USPs, target audience, buying triggers, competitors and market landscape, and help develop the words that will help you get to where you want to go.

No two projects are the same, and it’s always best to talk these things through, so get in touch and we’ll have a chat about how your words can underpin your goals.

Read more: What is brand copywriting and why do I need it?