Do you need a copywriter or a messaging strategist?

If your copy isn’t working, the problem is often down to your messaging. Here’s how to tell which one you actually need.

Most of my clients (just like this one) initially come to me for copywriting because they have what looks like a copy problem. But once we dig a little deeper, it becomes clear that it’s their messaging and positioning – the words at the heart of their brand – that they need to fix first.

Here’s a quick guide to what’s what:

You need a messaging strategist if:

– You’re losing out on work because your proposals/sales materials don’t articulate your value and points of difference well enough.

– You know you’re good but when someone asks you what you do, you tend to waffle.

– You’re getting the wrong sorts of enquiries.

You need a copywriter if:

– You’ve got your core brand messaging nailed, but your articles aren’t landing.

– You know exactly what you want to say but you don’t have time/don’t have enough confidence in your writing skills.

– You’ve got a specific content need, e.g., a biography, whitepaper, press release, etc.

Here’s an article I wrote on my approach to messaging and positioning, and you may also find my B2B copywriting FAQs useful.

I work with brands that need copywriting, messaging, and often a blend of the two. But great comms ALWAYS start with strong messaging – after that, the copy starts writing itself (almost).

Book a free messaging audit

If any of this feels familiar, book a free 20-min messaging audit with me. You’ll get some quick and tasty takeaways to implement straight away, whether or not we work together. Book a call today.