Freelance messaging and positioning strategist and B2B copywriter

"Liv is the best copywriter I have ever worked with." - Kim Whyte, Founder, Pawpear

Olivia Dunn: Freelance, strategy-led B2B copywriter

Hi, I’m Olivia (Liv) Dunn and I’m a freelance, UK-based B2B copywriter specialising in messaging and positioning, brand voice and quality control. I’ve over two decades of experience across marketing, copywriting and verbal brand identity, helping brands that know they’re better than they sound. Clients include Perrett Laver, Breast Cancer UK, University College Oxford and Multiverse.

I’m based in the southwest of England, and work with brands and agencies across the UK.

How I work

Show me a B2B copywriter worth their salt who doesn’t have a catchy process? Here’s mine:

INTERROGATE

Great copy starts with thinking, research and listening. I develop a thorough brief with you before getting stuck into workshops, interviews with subject matter experts, clients, employees… anyone who has a perspective that can help build out the narrative.

ARTICULATE

The fun part where we use words to make you stand out and say what matters. This can include mirroring the language I’ve heard people use to describe you and capturing it so it sounds familiar and authentically ‘you’. Then, I build it out to form a verbal brand ‘toolkit’ so you’re never stuck for words again.

ACTIVATE

Copywriting that’s informed by strategy works harder for you. I write words that fulfil the brief but also reinforce your brand’s biggest messages. Then I’ll help you keep it consistent with my quality control services that include proofing, editing, house/editorial style guidelines and brand voice consistency.

About Liv

I’m Liv, and I run Profound Messaging, Positioning and Copywriting, helping brands find the words to sound as good as they really are.

My strategy-led B2B copywriting services include messaging, positioning and tone of voice.

Clients include University College Oxford, Breast Cancer UK, Multiverse, Transforming Learning Group, Halpin Partnership (now part of Huron), Perrett Laver, and Cairney & Co.

Before setting up Profound in 2021, I worked in B2B management consultancy for ten years, leading marketing and writing for clients. Before that, I spent a couple of years in the University of Exeter‘s development and alumni relations office, learning all about the world of nonprofits, fundraising and philanthropy.

My office is in a working boatyard, and if I could tell you how much I love life by the river without sounding smug, I totally would.

Sidequest: I’ve combined my marketing and musical knowledge to write a book packed with practical tips on how to market your music on a budget.

Side-sidequest: My Substack publication, Eldress Voices, is where I’m sharing a series of interviews with senior, accomplished and badass women. Think of it as a cosy, wisdom-packed fireside yarn with your grandma.

Profound Values

Principles

I do the right things for the right reasons. It’s not always the easy choice, but I'm up for the brave, honest, and sometimes difficult conversations, providing an equal balance of support and challenge with kindness.

Standards

I care deeply about what I do, and about my clients. I'm proud of my professionalism and will never settle for less than my absolute best. My standards are high, and I'm a stickler for accuracy and detail, without losing sight of the big picture. Everything I produce is 100% human.

Connection

Connection is the gateway to great communication. I invest in meaningful relationships with clients that are based on mutual trust. I'm committed to proactively driving local connections, keeping as much business circulating around the southwest as possible.

Check out some of my recent projects

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