Freelance messaging and positioning strategist and B2B copywriter
"Liv is the best copywriter I have ever worked with." - Kim Whyte, Founder, Pawpear
Olivia Dunn: Freelance Brand Messaging & Positioning Strategist and B2B Copywriter.
Olivia Dunn (Liv) is a brand messaging and positioning strategist, B2B copywriter and tone of voice specialist with over two decades of experience across marketing, copywriting and verbal brand identity. She helps strengthen businesses across the UK with strategy-led messaging, positioning, tone of voice and copywriting. Clients include Perrett Laver, Breast Cancer UK, University College Oxford and Multiverse.
Based in southwest England, she works with businesses and agencies across the UK.
About Liv
I’m Liv, and I run Profound Messaging, Positioning and Copywriting. I specialise in helping brands like yours find the words to sound as good as they really are.
My work is rooted in helping brands articulate who they are at their core, before a word of copy gets written. I still offer high-quality B2B copywriting, but am increasingly focused on messaging, positioning and tone of voice, all of which can be transformational for brands that know they’re better than they sound.
Clients include University College Oxford, Breast Cancer UK, Multiverse, Transforming Learning Group, Halpin Partnership (now part of Huron), Perrett Laver, and Cairney & Co.
Before setting up Profound in 2021, I worked in management consultancy where I led marketing and wrote for clients. And before that, I spent a couple of years in the University of Exeter‘s development and alumni relations office, learning all about fundraising and philanthropy.
My office is in a working boatyard, and if I could tell you how much I love life by the river without sounding smug, I totally would.
Sidequest: I’ve combined my marketing and musical knowledge to write a book packed with practical tips on how to market your music on a budget.
Side-sidequest: My Substack publication, Eldress Voices, is where I’m sharing a series of interviews with senior, accomplished and badass women. Think of it as a cosy, wisdom-packed fireside yarn with your grandma.
Profound Values
Principles
I do the right things for the right reasons. It’s not always the easy choice, but I'm up for the brave, honest, and sometimes difficult conversations, providing an equal balance of support and challenge with kindness.
Standards
I care deeply about what I do, and about my clients. I'm proud of my professionalism and will never settle for less than my absolute best. My standards are high, and I'm a stickler for accuracy and detail, without losing sight of the big picture. Everything I produce is 100% human.
Connection
Connection is the gateway to great communication. I invest in meaningful relationships with clients that are based on mutual trust. I'm committed to proactively driving local connections, keeping as much business circulating around the southwest as possible.
Check out some of my recent projects