Can't explain what you do? A sure sign that you need a strong positioning statement, pronto. Here's why you might be struggling.
UK-based, freelance B2B brand messaging strategist
For strategy-led, B2B brand messaging, positioning and tone of voice.
Do you struggle to articulate what you do, and why? Is your brand’s messaging a little vague or confusing? Does it sound like everyone else in your space?
It’s common for things to get in a pickle, with conflicting messages, positioning statements, and tones. And over time, the problem compounds.
The fix? Working with a brand messaging strategist and tone of voice copywriter to nail down your key messaging, positioning and tone of voice so you stand out and stick in people’s minds.
More about B2B messaging: What’s brand messaging and why does it matter?
More about B2B positioning: Why is it so hard to explain what we do?
My strategy-led brand messaging and positioning services help you:
- Stand out to the people you want to attract.
- Be clear, consistent and memorable at every brand touchpoint (LinkedIn, socials, website, proposals etc).
- Compete on value, rather than just price.
- Clarify your positioning and what makes you different.
- Build brand awareness over time.
- Develop better proposals and sales pitches.
- Have a toolkit of words ready to use in a variety of places, rather than writing from scratch each time.
I don’t ‘create’ your brand messaging/positioning/voice and impose it on you; my job is to capture who you are and what you do, reflect it back to you and help you articulate it. My consultative process is rooted in research and questions, and designed so that the messaging you end up with feels and sounds authentically ‘you’.
I also regularly partner with marketing, design and branding agencies on larger messaging, branding and rebranding projects.
It’d be great to understand where you’re at and what you need, so please get in touch
Messaging
Nail and reinforce consistent key messaging across all brand touchpoints to get remembered and recommended.
Positioning
Clarify your offer, aka "value proposition", know what makes your brand the best choice, and attract the right enquiries.
Tone of voice
Work with a tone of voice copywriter to develop and activate "one brand voice" for strong and consistent comms.
Get fluent in your brand
It’s been a really great process to go through and it’s already changing the way I talk about LTYLR, even in casual conversation. I feel like I can really get to the heart of what we do very quickly without stumbling round trying to find the words!
Cat McGill MBE, Founder & Creative Director – Live To Your Living Room
Brand Messaging Articles
Struggling to describe what makes your business special? Here's what great brand messaging looks like, and some common mistakes to avoid.
The words to remove from your vocabulary to dial up your impact and sound more confident.
A solid brand identity makes communicating with fluency and clarity a breeze.
Brand Messaging Case Studies
Copywriting and brand identity for an organisation that's dedicated to improving equity of access in the arts.
Developing the words to support a bold new rebrand for a brilliant marketing and events company.
Developing a fresh verbal identity for an important breast cancer prevention charity.
Brand copywriting and messaging for Pawpear – stationery for colour lovers.