An exciting piece of news deserves an excellent press release to tell the world. Here's how to do it.
B2B messaging, positioning and copywriting news and resources
Have a mooch around my articles, tips and news. And if there’s anything in particular you want to know, give me a shout.
There's a big opportunity on the table and you need to submit a proposal that sets you apart. How do you make it count?
Your house style doesn't have to be hard work, it just needs to be useful. Here's how to do it.
A solid brand identity makes communicating with fluency and clarity a breeze.
Do you struggle to tell people what your brand does, and why it's so good? You're not the only one. It's time to pay attention to your verbal branding.
Is AI copy coming to take our jobs? Or does it present a unique opportunity for the writing industry? Here are some expert opinions...
How do you identify your biggest messages and make sure they're being heard? Find out here.
Metawhatnow? Here's our quick and painless guide to optimising your content and charming the pants off the search engines.