So, a copywriting brief has come in, you know you can do it... but you sit down to create and nothing happens. How do you get the ideas flowing?
B2B messaging, positioning, copywriting and tone of voice insights
Have a mooch around my articles, tips and news. And if there’s anything in particular you want to know, give me a shout.
An exciting piece of news deserves an excellent press release to tell the world. Here's how to do it.
There's a big opportunity on the table and you need to submit a proposal that sets you apart. How do you make it count?
Here's what to include in house style, and why consistency in your verbal branding starts here.
A solid verbal identity makes communicating with fluency and clarity a breeze.
Verbal branding, also known as verbal identity, is your brand's top-line positioning and messaging - and it's worth getting right.
Is AI copy coming to take our jobs? Or does it present a unique opportunity for the writing industry? Here are some expert opinions...
How do you identify your biggest messages and make sure they're being heard? Find out here.