Back in April 2025, ACS International Schools were looking for a freelance education copywriter to provide monthly, optimised articles to publish across their three websites. They came to me via a word-of-mouth referral (my favourite kind), and I’ve been writing for them ever since.
ACS International Schools is a highly regarded network of private schools in London with a focus on developing future-ready, globally minded learners. With an established brand and comprehensive writing guidelines, I was very well briefed from the start. Their three London-based schools offer an international curriculum that includes the International Baccalaureate, the High School Diploma and the Advanced Placement, and each article tends to centre on a particular aspect of life at ACS.
Here are a few recent articles I’ve written for them:
- ACS’s eLibrary: a remarkable headstart in digital learning and research skills
- IB school vs traditional British school: what’s the difference?
- Why more families are seeking a modern alternative to GCSEs and exam stress
We’re in a really good rhythm with things now, with Anna supplying a well-thought-out brief every month that contains priority keywords, central messages and an overview of the target audience. Because of the time I’ve taken to familiarise myself with their brand and the depth of research I undertake, each article tends to come back with few-to-no amends required.
If you’d like your own regular supply of fresh, optimised, and 100% human-written articles for your website, all by an experienced education copywriter who also understands brand messaging, positioning and tone of voice, please get in touch – I’d love to help.