When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.
Are you rewriting your web copy for the 100th time? Have you got articles stuck in draft? Or are you tying yourself in knots trying to explain your value in language your audience understands and connects with?
Whether it’s web copy, thought leadership articles, proposals, professional biographies, case studies… there is power in what you say and how you say it.
But the truth is that not all B2B copywriters are created equal, and issues can range from missed deadlines, copy that’s well-written but just ‘doesn’t feel right’, or words that don’t resonate with the right people.
In my experience, the difference comes down to process. Excellent copywriting is rooted in a blend of strategic thinking and strong writing. That, coupled with my reliability and organisational ability is how I build ongoing relationships with clients.
I frontload every project with a solid brief, plenty of questions, in-depth research, interviews with subject matter experts if needed, and a thorough review of what’s gone before. That’s how I produce words that tend to sail through the feedback and revisions process.
To learn more about what it’s like working with me, check out my B2B copywriting FAQs.
I’m much better at helping other people blow their own trumpet than I am at blowing my own, so I’ll let one of my lovely clients do the rest of the talking.
“After an extensive search and trial with over a dozen potential copywriters, we found Olivia at Profound, and we couldn’t be more grateful. Olivia is incredibly easy to work with, organised, reliable, and consistently delivers high-quality work that meets our expectations and beyond.” – Robert Stevens, Managing Director, Optix Solutions
I’d love to talk through your project with you – drop me an email and we can book a time to chat.
Optimised, on-brand website copy that informs, engages and converts.
Thought-leadership articles, in your voice, to showcase your expertise.
Researched reports and whitepapers by a seasoned B2B copywriter.
Sales copy that gives your proposals the best chance of success.
Professional bios to present your experts in their best light.
Impact-driven case studies that showcase your best work.
Share big news with the world with a well-written press release.
Fundraising narratives to strengthen campaigns and build support.
Liv’s work on corporate content, whitepapers, articles, and LinkedIn campaigns has been exemplary, particularly with high-stakes projects for global brands.
Robert Stevens, MD, Optix Solutions
When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.
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