"Copywriting" illustrated with pencils, a heart and a thought bubble

Freelance B2B copywriter for solid, strategic and 100% human copywriting.

Are you rewriting your web copy for the 100th time? Have you got articles stuck in draft? Or are you tying yourself in knots trying to explain your value in language your audience understands and connects with?

Whether it’s web copy, thought leadership articles, proposals, professional biographies, case studies… there is power in what you say and how you say it.

But the truth is that not all B2B copywriters are created equal, and issues can range from missed deadlines, copy that’s well-written but just ‘doesn’t feel right’, or words that don’t resonate with the right people.

In my experience, the difference comes down to process. Excellent copywriting is rooted in a blend of strategic thinking and strong writing. That, coupled with my reliability and organisational ability is how I build ongoing relationships with clients.

I frontload every project with a solid brief, plenty of questions, in-depth research, interviews with subject matter experts if needed, and a thorough review of what’s gone before. That’s how I produce words that tend to sail through the feedback and revisions process.

To learn more about what it’s like working with me, check out my B2B copywriting FAQs.

I’m much better at helping other people blow their own trumpet than I am at blowing my own, so I’ll let one of my lovely clients do the rest of the talking.

“After an extensive search and trial with over a dozen potential copywriters, we found Olivia at Profound, and we couldn’t be more grateful. Olivia is incredibly easy to work with, organised, reliable, and consistently delivers high-quality work that meets our expectations and beyond.” – Robert Stevens, Managing Director, Optix Solutions

I’d love to talk through your project with you – drop me an email and we can book a time to chat.

Web Copy

Optimised, on-brand website copy that informs, engages and converts.

Articles

Thought-leadership articles, in your voice, to showcase your expertise.

Whitepapers & Reports

Researched reports and whitepapers by a seasoned B2B copywriter.

Proposals

Sales copy that gives your proposals the best chance of success.

Biographies

Professional bios to present your experts in their best light.

Case Studies

Impact-driven case studies that showcase your best work.

Press Releases

Share big news with the world with a well-written press release.

Cases for Support

Fundraising narratives to strengthen campaigns and build support.

Book a call

Liv’s work on corporate content, whitepapers, articles, and LinkedIn campaigns has been exemplary, particularly with high-stakes projects for global brands.

Robert Stevens, MD, Optix Solutions

Copywriting Articles

Hands on a keyboard

When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.

A question mark painted on a wall

10 reasons why your fundraising campaign's case for support might not be working for you.

A microphone in B&W

The words to remove from your vocabulary to dial up your impact and sound more confident.

Pebbles on a beach, with one having a question mark on it

Got questions about working with a copywriter? I've got you. Read my copywriting FAQs here.

Copywriting Case Studies

Ongoing copywriting support for a leading global executive search firm.

An overarching narrative and three mini case-statements for the University of Aberdeen, via Halpin Partnership.

Copywriting and brand identity for an organisation that's dedicated to improving equity of access in the arts.

Developing the words to support a bold new rebrand for a brilliant marketing and events company.