"Copywriting" illustrated with pencils, a heart and a thought bubble

Freelance, UK-based B2B copywriter

"Liv is the best copywriter I have ever worked with." - Kim Whyte, Founder, Pawpear

Rewriting web copy for the 100th time? Thought leadership articles stuck in draft or endless revision loops? Tying yourself in knots trying to explain what you do in language your audience understands? I’m a seasoned freelance B2B copywriter, and I’m here to help.

Excellent B2B copywriting is rooted in a blend of strategic thinking, sharp brief-taking and questioning, and, of course, strong writing. That, along with my reliability and organisation skills is how I build strong and lasting relationships with clients.

Each project is different, but once I’ve interrogated the brief I tend to carry out in-depth research (including a review of what’s gone before), and interviews with subject matter experts if needed. Not to jinx it, but my experience and process help me produce work that usually sails through the feedback and revisions process.

I’ll let one of my clients do the rest of the talking.

“After an extensive search and trial with over a dozen potential copywriters, we found Olivia at Profound, and we couldn’t be more grateful. Olivia is incredibly easy to work with, organised, reliable, and consistently delivers high-quality work that meets our expectations and beyond.” – Robert Stevens, Managing Director, Optix Solutions

I’d love to talk through your project with you – drop me a line.

Learn more: B2B copywriting FAQs.

A B2B copywriter works with brands that sell products or services to other brands. I know B2B well, having worked in it in some capacity for many years. I also help B2B brands with messaging and positioning (because B2B comms are infinitely more effective when that’s nailed).

I have experience across most sectors, but generally my clients are in the professional services. Outside of B2B, I also work with non-profits and agencies.

Yes, I’ve got over 20 years of experience in copywriting, and I have a wide network of fellow writers. Regardless of the ‘type’ of copywriting you need, the fundamentals remain the same. If I don’t think a brief matches my strengths, I’ll point you in the direction of someone else who can help.

I never use AI to write or think, and everything I write is 100% human and original. For complete reassurance, I use software that enables me to prove this on request. That said, I am by no means anti-AI more generally. Details of when and how I do use it are in my Ts and Cs. Many of my clients use AI in some capacity, and I have written a guide on how to use AI at work. 

Semantics, largely. If you need words for your business, you need a B2B writer. The technicalities don’t really matter; a strong B2B writer will write what’s needed.

Web Copy

Optimised, on-brand website copy that informs, engages and converts.

Articles

Thought-leadership articles, in your voice, to showcase your expertise.

Whitepapers & Reports

Researched reports and whitepapers by a seasoned B2B copywriter.

Proposals

Sales copy that gives your proposals the best chance of success.

Biographies

Professional bios to present your experts in their best light.

Case Studies

Impact-driven case studies that showcase your best work.

Press Releases

Share big news with the world with a well-written press release.

Cases for Support

Fundraising narratives to strengthen campaigns and build support.

Contact Olivia Dunn

Liv’s work on corporate content, whitepapers, articles, and LinkedIn campaigns has been exemplary, particularly with high-stakes projects for global brands.

Robert Stevens, MD, Optix Solutions

B2B Copywriting Articles

Do you need a copywriter or a messaging strategist? Here's some help to decide.

When is it okay to use AI in your business writing? Here's some info on when, and when not to use AI in professional services.

10 reasons why your fundraising campaign's case for support might not be working for you.

The words to remove from your vocabulary to dial up your impact and sound more confident.

B2B Copywriting Case Studies

Ongoing article copywriting for ACS International: a group of three high-quality independent schools in London.

Ongoing copywriting support for a leading global executive search firm.

An overarching narrative and three mini case-statements for the University of Aberdeen, via Halpin Partnership.

Copywriting and brand identity for an organisation that's dedicated to improving equity of access in the arts.