University College Oxford (Univ): Case for Support

In late 2024, I was commissioned by University College, Oxford (Univ) to partner with the development team on a Case for Support for a major upcoming fundraising campaign.

A fundraising case can be complex and notoriously difficult to develop, and the writing is actually the easiest bit. It’s the strategic conversations that come before that build consensus, achieve clarity and ultimately make the difference. Through a series of discussions with everyone connected with the campaign, I was able to pull everything into a compelling narrative that would equip Univ’s fundraisers to confidently engage with potential supporters and progress the campaign.

Everyone I consulted with at Univ was open, generous and insightful with their input, and that’s what gave this one the edge.

If you’ve got a big fundraising campaign in the pipeline for 2025 and need some help designing a strategic case that will pique interest, demonstrate impact and spark important conversations, give me a shout.

“Olivia produced a first-rate Case for Support for University College’s next major fundraising campaign. She was consultative, thorough, and creative. The output was a clear, well-articulated case that captured the essence of our campaign. I would recommend Olivia.” – Felice Nassar, Fellow and Director of Development, Communications and Alumni Relations – University College Oxford (Univ)

Find out more about my brand copywriting services, and get in touch to talk it through.