I worked with Unleash HR to provide ongoing B2B copywriting services, based on delivering SEO-led articles to very tight and detailed briefs that were designed by their SEO lead. I worked with them throughout the time it took for them to recruit an in-house writer.

To hit the mark and help underpin their SEO strategy, the articles needed to be over a certain length, optimised for search engines and marked up with H1s, H2s etc. They also needed internal links, subheadings and strong CTAs, etc.

Having said all that, it’s all very well appealing to the search engines, but Unleash HR was wise enough to know that, above all, the articles needed to be useful and engaging for their readership. Google’s guidance on helpful, reliable and people-first content is clear that articles should prioritise EEAT (Experience, Expertise, Authority and Trust). That meant that, for each article, I had to do plenty of research, digging into the topics and finding reliable and credible sources to cite.

Here are a couple of the articles I wrote for them:

How to detect and deal with employee burnout
9 remote working trends for 2023

I’m pleased to say they found their in-house writer. And here’s what they had to say about working with me:

“Liv’s work consistently hits all the marks, delivering great uplifts in organic traffic against all our target keywords. Friendly and punctual, I would recommend her to anyone who’s planning on using content as part of their business growth strategy.”

Jon Kennard, Editorial Content Manager