Polyvine are the creators and suppliers of high-end varnish, coatings and finishes. They’re a family-run company with strong values, and they needed help getting this across.

They approached us to help them with their brand messaging, brand voice and house style. We assessed where they were currently, reviewing competitor websites and key documentation to uncover exactly what made them special. The brief included to:

• Review and enhance their big messages (company name, strapline, mission, vision, brand values, elevator pitch)
• Establish brand tone of voice and supply guidance
• Establish house style and supply guidance (to improve consistency and quality of output).
• Establish key USPs, buying triggers and features/benefits
• Establish primary and secondary target audience

All of this information was assembled and presented in a document which Polyvine can use as a working document as their brand work evolves further. It has also been used to inform social media messaging and new web copy. It also included a series of recommendations such as archiving legacy copy across all platforms.

Their new website has recently gone live.

Profound really captured the essence of our brand, and demonstrated they had really got to know us as a company. Their ability to wade through our existing deluge of copy and streamline it is remarkable, and yet they haven’t sacrificed any of our key messaging. The messaging/house style/tone of voice document we received (very promptly) post this meeting was excellent. Just brilliant.”

Annmarie Degregorio-Boyd, Marketing Manager