A compelling overarching narrative and three mini-case statements for University of Aberdeen.

As part of a long-standing relationship with higher education management consultants, Halpin Partnership (now Huron Consulting Group), I was asked to join the team for a case for support project for University of Aberdeen.

As is often the case with cases for support, things weren’t simple, but I was able to flex to the client’s needs and ultimately deliver something that was useful to them. I developed an overarching narrative that was in line with their institutional tone, and also developed three mini-case statements to help fundraisers explain priority projects to potential supporters.

Halpin’s Rachael Magee had this to say:

“Liv provided exemplary work for our client, the University of Aberdeen, as part of our case for support development project. Through shifting timelines and client priorities she remained steadfast in her support of the client to help them get what they needed. Liv always brings a warmth and open-minded positive approach and delivers high quality work, and this project was an excellent example. She worked with us to deliver a draft overarching fundraising narrative that was in line with the institutional tone together with compelling mini-case statements around their priority fundraising themes.  Both elements provided a fluent, compelling and concise fundraising script for day-to-day fundraising activities.” – Rachael Magee – Consulting Manager | Education & Research, Halpin Partnership (now part of Huron Consulting Group)

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