Multiverse is a global organisation that’s “training the next generation of leaders”, providing high-quality, professional apprenticeship programmes that combine work, training and community. Over 50% of Multiverse apprentices are from underrepresented ethnic backgrounds, 53% are women, and a third come from the UK’s most deprived postcodes.

As part of the programme, the apprentices are asked to write regular blogs about their experiences, to be published on Multiverse’s intranet. To help them improve their skills, I was approached to deliver online blog writing and copywriting training to 18 members of their current cohort.

The one-hour webinar was designed to perfectly match their needs and current skill levels. I presented top tips on choosing a good topic, knowing your audience, writing a brilliant headline, structuring a blog for readability, and a handful of general writing tips. We also looked at how to proof and edit your own work, how and when to use AI, and how to write in your own authentic voice. The session concluded with an interactive Q&A session.

Following the training, each apprentice submitted a blog for me to review and provide feedback on. I was impressed with the standard of the writing and the range of topics covered, and gave each writer constructive feedback on how to further improve their writing.

The following year, I was invited back to run the same training for a new cohort.

If you’d like me to develop and deliver bespoke copywriting training based on your needs, get in touch.

“I’ve worked with Olivia twice now and both times she’s been extremely professional, friendly, and efficient. She delivered two brilliant copywriting training sessions and also provided detailed and constructive feedback for our Blogging Team’s blogs. It has been a pleasure to work with her!”

– Idil Demirdag, Digital Content Associate