News & musings

Ad hoc brand copywriting news, ideas and resources. Dig in...

You'll find all the answers to your burning copywriting questions here in our brand copywriting FAQs.

So, a copywriting brief has come in, you know you can do it... but you sit down to create and nothing happens. How do you get the ideas flowing?

An exciting piece of news deserves an excellent press release to tell the world. Here's how to do it.

Profound is named 'Copywriting & Content Strategy Agency of the Year 2023 - South West' at the SME News UK Enterprise Awards

There's a big opportunity on the table and you need to submit a proposal that sets you apart. How do you make it count?

Your house style doesn't have to be hard work, it just needs to be useful. Here's how to do it.

What is a brand copywriter and do you need one? Read on to find out the value that a brand copywriter can add to your business.

Do you struggle to tell people what your brand does, and why it's so good? You're not the only one. It's time to pay attention to your verbal branding.

Is AI copy coming to take our jobs? Or does it present a unique opportunity for the writing industry? Here are some expert opinions...

How do you identify your biggest messages and make sure they're being heard? Find out here.