How to write an effective press release
An exciting piece of news deserves an excellent press release to tell the world. Here’s how to do it.
If you struggle to summarise what you do, why you do it, or why it matters, you need a brand copywriter.
I’m Olivia, a brand copywriter and strategist, and it’s my job to make sure all the words at the heart of your brand are geared up to strengthen your brand personality and make it more memorable. Alongside this brand strategy and verbal identity work, I also write top-quality web copy, articles, press releases, whitepapers, case studies and professional biographies for brands of all ages, stages and sectors.
I’ve years of commercial writing, marketing and consultancy experience, along with a healthy dose of common sense. I can untangle thoughts, translate expertise, and help you articulate why your brand deserves a place on the stage, freeing you up to move forward with clarity.
With your input, I’ll develop the brand toolkit you need to speak and write about your business with confidence and authenticity, including your key internal and external messaging, brand voice, naming, and/or house style.
I love a chat. Get in touch and let’s talk through what you need.
Looking for extra capacity? Branding and design agencies bring me onto their creative teams for larger branding and copywriting projects:
“Olivia is incredibly easy to work with, organised, reliable, and consistently delivers high-quality work that meets our expectations and beyond. Her professionalism and dedication to her craft shine through in every project, making her an invaluable asset to our team and clients. I highly recommend Olivia for any copywriting needs, knowing she will deliver excellence every time.” – Robert Stevens, MD, Optix Solutions
“If you’re looking for a strategic brand copywriter who can transform your brand from mediocre to memorable – Liv is your girl!” – Dora Aston, Director, Think! Associates
“Having someone so talented, thoughtful and thorough to collaborate with gave the project and our process an extra level of depth and creativity, and left everyone on all sides thrilled with the outcome.” – Owen Jones, Creative Director, Upshot
An exciting piece of news deserves an excellent press release to tell the world. Here’s how to do it.
Rich Pawlyn - Managing Director, Emapsite
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