Proposals, pitch slides and investor decks are your most business-critical documents, crucial for winning work or securing investment.

But they’re often also a thorn in your side, giving you that niggling feeling that they could be better. The answer lies in my external perspective.

Repetition, jargon, inconsistencies, multiple authors/voices, business-speak, typos, blocks of indigestible content… I’ve tackled it all.

I even worked my magic on the investors’ deck that was pivotal to a £15.75m company sale.

Whether it’s a gentle polish or an entire rewrite, investing in an expert perspective on your sales copy is a wise move when the stakes are high. 

In the meantime, here are 7 tips to make your proposal shine.