When the words you use are strategically aligned with your wider goals, it helps to build trust, forge connections, and make your brand unforgettable. A well-crafted brand strategy gives you a foundational understanding of your brand, and the tools to be able to express it. 

What we do straddles brand strategy and brand identity, and sometimes it’s called verbal identity. But we don’t think all this marketing jargon helps, and we’re all about clarity, so we prefer to use the less-catchy phrase of “the words at the heart of your brand that set strategic direction“.

The only thing that matters to us is what matters to you: that the output is a valuable, easy-to-activate and centrally held brand toolkit that’s used every day.

It’ll house the words you need to articulate your value proposition (back to the jargon… we call this “what you do and why it matters“), your USPs (“what makes you different/better“), brand story (basically your “About Us” page copy), mission, values, brand voice, and key messages, along with competitor and marketplace analysis, and features and benefits of what you do. Each project is tailored to deliver the elements that will be most valuable to you.

With our external perspective, we’re ideally placed to bring the most compelling elements of your offer to the fore, and give you the tools to communicate them with power and confidence. We consolidate what’s good, and challenge what’s not, until we have a toolkit that feels authentic to you. We gain input and buy-in from anyone with a vested interest, which minimises disagreements and builds consensus along the way.

We start with a whole lot of listening, learning and reviewing what’s gone before. We’re not in the business of creating and imposing an identity on you. Instead, we capture, reflect and define who you are as a collective, and what you sound like. We look for the ways you say things that make you stand out from the competition, and shape the words at the heart of your brand to help you communicate and progress your mission.