Tainá Stark is developing a high-end beachwear brand with quality and sustainability at its core. She approached Profound to help her with a strategic tone of voice and messaging document that perfectly captured the brand and its ethos.

We workshopped and developed a set of brand guidelines to inform all future copy. This includes tone of voice, brand messaging and house style.

We’re now working on the brand’s web copy and are looking forward to the site and SS23 collection going live.

In the meantime, she had this to say about us:

Our tone of voice guide created by Profound perfectly reflects our brand personality. The workshop gave us a clear understanding of how we could best collaborate to achieve the desired outcome. We have developed a great partnership and are looking forward to working together on future projects.”

Tainá Stark, Founder